Himalaya Wet Wipes

2024

Packaging Design

Wet wipes are the shortcut to instant freshness but often they dry out, tear, or get messy. What’s needed is smarter design with lasting moisture, easy portability, and true one-hand convenience!

The initial brief: Redesign wet wipes for travel-friendly, quick, and hassle-free freshness.

Himalaya is the most recognized and trusted brand, chosen for its

Accessibility
Consistent design language
Established trust
Diverse range
Herbal focus

Himalaya is the most recognized and trusted brand, chosen for its

Accessibility
Consistent design language
Established trust
Diverse range
Herbal focus

Product Analysis of Existing Packaging

Stacking and Folding of Wipes

Wet wipes packaging ensures moisture retention and product safety. Its multilayer polymers provide strength and flexibility for compactness. However, with a “7” mark and unknown polymer blend, the material composition remains unclear.

Unpacking & User Experience

Identified Problems and their Underlying Issue

Loss of package rigidity prevents a secure reseal

Seal degradation from moisture and contaminants

Poor accessibility of wipes at low quantities

Lack of clear disposal instructions

Design Brief

To design a packaging for Himalaya's 25 facial wipes pack that enhances hygiene at the point of dispensing, retains moisture of the wipes for the period after opening and provides clarity in disposal of used wipes for Gen Z during travel.

Ideations

Trials and Testings

Dimension Iterations

Disposal Explorations

Heat sealing considerations

Final Concept

This new packaging system redefines the way wet wipes are used and disposed of. Its hook-fastener dispensing mechanism ensures that only a single wipe is gripped and released at a time.

The screw-cap attachment keeps the system secure and easy to operate. A discreet back pocket provides a temporary space to store used wipes when a trashcan isn’t nearby.

Compact folding makes the pouch highly portable, combining convenience, hygiene, and efficiency in one smart design.

Comparison

Materials

Thank you Heti, Samyak and Sakshi for this amazing team effort

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